For Consumers

The Canadian Marketing Association is pleased to provide you with information to help you better understand your rights as a consumer. Included in this section is information on protecting your personal information, making the shopping experience more enjoyable, and links to groups and agencies that help consumers. We hope you find the information and tips on this site useful.

The Canadian Marketing Association is the largest marketing association in Canada. Its corporate members reach consumers with important information on their products and services online or through other ways such as mobile, addressed mail, telephone, television, radio, newspapers and magazines.

CMA members must abide by a comprehensive Canadian Marketing Code of Ethics and Standards that requires a commitment to practice the highest standards of honesty, truth, accuracy and fairness in all customer dealings. CMA takes a leadership role in responding to consumer concerns and works hard to protect your right to privacy while allowing marketers to continue their legitimate business practices and contribute to a healthy Canadian economy.

Protect Yourself during COVID-19
Stay protected when it comes to privacy, fraud and misleading advertising.

Do Not Mail Service
Offered free of charge to consumers, the CMA Do Not Mail Service allows individuals to reduce the number of personally adressed marketing offers they receive by mail.

Fraud Prevention
Information on most common scams and how to recognize, report and protect yourself from fraud. 

Spam 101
Learn how to differenciate between spam and legitimate email, and read tips on how to identify and avoid harmful spam.

Resolving Complaints
Steps to take to resolve compaints regarding a product or service.

Look for the Logo
Learn about the CMA member logo.

Protecting Your Privacy
Read about privacy issues and the protection of personal information.

AdChoices Program
Learn about the AdChoices program which gives consumers more information and choice about the advertising they see online.

Consumer FAQs
Read through the most frequently asked questions about marketing in Canada.